But while holidaying in Dubai in October, it seems that Geordie Shore's James Tindale's luck may have changed.
Pictured lapping up the sun in the United Arab Emirates, the metro-sexual 22-year-old found himself in the company of a mystery brunette.
Both showing off their tans, the pair were seen testing out the water whiles Tindale made sure not to get his hair wet.
Wearing a pair of short bright green swimming trunks, the Consett born reality TV star put his toned torso on display as he shared a kiss with his holiday romance.
The pair were also seen taking a seat indoors where they sipped on cocktails and engaged in some more public displays of affection.
James, who describes himself as funny, cheeky, vain and handsome, appeared to be in good spirits as he got comfortable with his lady.
But one person who will not be in the best of moods once she finds out what James got up to in Dubai will be his co-star Holly Hagan, who got very close to James in Cancun during the last series of the MTV show.
Following the departure of Rebecca Walker and Jay Gardner, new beefcakes Daniel Thomas-Tuck and Scott Timlin will be joining in on the madness.
Sure to cause chaos, this series will see the boys battle the original cast members of the show as they try to make their mark on the hard-partying group.
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